(CBS) A season after his Cubs lived up to the expectation to “embrace the target” by winning the World Series, manager Joe Maddon unveiled a string of new slogans for the 2017 season as Chicago looks to repeat as champions.

There were several main mantras that Maddon referenced at a press conference Tuesday as the Cubs opened spring training, and he explained the meaning behind each. Some, if not all, will surely find their way to T-shirts soon.

Our favorites?

“That’s Cub” and “Don’t Forget the Heartbeat.”

Read what they mean and see the other two slogans HERE.

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