Last night’s Super Bowl commercials were an interesting mix of the political, the unintentionally political, some genuinely clever concepts, and lots of missed opportunities.  So luckily, the game was awesome.

  1. This one was definitely our favorite. Christopher Walken for Bai Antioxidant Infusion Drink. He was sitting next to a fire in a stuffy library reciting ‘N Sync lyrics. As in “Bai Bai Bai.” Get it? And Justin Timberlake was sitting next him, approving the recital.
  2. After halftime, there was the Sexy Mr. Clean commercial, where the housewife got all sexed up by Mr. Clean’s animated butt.  With the tagline “You gotta love a man who cleans.”  Note to guys . . . this actually works.
  3. Kia made fun of environmental liberals and promoted a hybrid at the same time. That’s the one were Melissa McCarthy was an eco warrior who kept messing up.
  4. Skittles, Skittles, Romance the Rainbow. A guy is trying to get his girlfriend’s attention by throwing Skittles at her bedroom window. Except she’s awake, and eating the Skittles. It was clever, and at least in this year’s crop, it made an impression.
  5. Buschhh. The guy cracks a beer, and the sound lasts forever.  It’s rare for a big budget commercial to go for that kind of awkward humor.. where something lame is drawn out to absurd lengths.  It may not have worked, but points for trying.
  6. Justin Bieber was a Celebration Expert for T-Mobile. He did a history of end zone celebrations, and classed it up with a tux and a decent haircut. And for once we didn’t want to punch him.
  7. Honda did an Animated Yearbook, where Tina Fey, Steve Carell, Viola Davis and other celebrities came to life in awkward photos to give advice. It was the most unique effect of the night, and the best use of celebrity placement.
  8. Tide tried go viral with a stain on Terry Bradshaw’s shirt. They ran a promo in the second quarter for the halftime show, and people online noticed that Terry had a stain on his shirt. But it was all a setup for a commercial a few minutes later. He had to book it out of the studio, and eventually ended up in Jeffrey Tambor’s house. Kind of random, which probably kept it from winning the night. But creative.
  9. Sprint had a dad Faking His Death in front of his kids to get out of his Verizon contract.. “Well kids, Daddy’s dead.” Yeah, they went there.
  10. Budweiser avoided sentimental animals this year, with Born the Hard Way, about the founder of Anheuser-Busch coming to America as an immigrant in the 1850s. They say it wasn’t intended to comment on the immigration debate.

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